In order to increase the number of satisfied customers, it is important for us to understand how the psychological principles in design influence the user’s decisions.

The customers are driven by their emotions when are looking at a website or considering if they need your product. The effect of interacting with your site, such as whether user completes a purchase or not, depends on what they see on your site.

In this article, we will discuss the following topics:

1. Psychology of colors

2. Visuals dominate but text matters too

3. Hick’s Law

4. Social proof

5. The Von Restorff…

We present predictions and trends that steel the hearts of UX/UI designers and users this year.

1. Minimalism

Minimalism is still one of the biggest UI trends, and it doesn’t look like it’s going to lose its position. Minimalism, art less, is a very popular design approach today. Experimenting with colors, navigation, transitions and even removing all elements altogether — there are more ways to implement minimalism than you can imagine.

Negative space called also a white space is the most important thing of minimalism. Mention negative space is basically empty space between visual elements. …

When we conduct audits, browse websites or optimise websites, we often encounter many mistakes in the field of UX (User Experience) which render them almost useless. Below, we demonstrate 16 mistakes which we have recently noticed and which have caught our attention the most. These reckless, wrongly encoded types of website elements unfortunately happen very often and result in poor user experience.

1. Spaces between website sections are too large

Pop-ups became an unwanted element of blogs and websites. It is not important whether they cover the entire screen, only a half or if they are only small dots in the background — currently, their amount is too excessive. They significantly reduce the area of content on the given website after its loading, they force you to close them and they are irritating for a potential user.

When we go to a given website, first of all we receive pop-ups from push notifications, then information about cookies and finally, subscription to a newsletter. When we scroll down, the blog’s author…