In order to increase the number of satisfied customers, it is important for us to understand how the psychological principles in design influence the user’s decisions. The customers are driven by their emotions when are looking at a website or considering if they need your product. The effect of interacting…

We present predictions and trends that steel the hearts of UX/UI designers and users this year. Minimalism Minimalism is still one of the biggest UI trends, and it doesn’t look like it’s going to lose its position. Minimalism, art less, is a very popular design approach today. …

When we conduct audits, browse websites or optimise websites, we often encounter many mistakes in the field of UX (User Experience) which render them almost useless. Below, we demonstrate 16 mistakes which we have recently noticed and which have caught our attention the most. …

Pop-ups became an unwanted element of blogs and websites. It is not important whether they cover the entire screen, only a half or if they are only small dots in the background — currently, their amount is too excessive. …